Profolio: Projects from Work

Case Studies

 

At AnswerLab, I conducted user experience research for clients including Google, Netflix, Target, American Express, Oculus/Meta, Charter Media, and Airbnb, among others. Research I led helped drive product development and strategy by bridging the gap between stakeholders and users. I leveraged a wide range of research methods to uncover user needs, expectations, and behavior patterns, translating them into actionable insights and compelling narratives that guided product decisions.

These case studies represent a snapshot of work I’ve done over the last few years in service of client teams, either as an embedded consulting researcher on long-term assignment or as an ad hoc researcher able to jump in and meet tight deadlines for quick turnaround reports.


Google: Chatbot Nuances

Target.com: Online Retail Shopping

Netflix: Enterprise Ecosystem